THE ISSUE

Test screenings have always been an important part of a film's post-production process. However, until now, these screenings were often prohibitively expensive, used paper cards and collected a limited dataset. Additionally, screenings were rarely designed to help independent filmmakers improve their films. 

  • Costs $11,000-20,000 to conduct*
  • Higher margin for errors by using pen and paper
  • Not designed with independent producers in mind
  • Doesn't allow filmmakers to store their film's data for future use

*Based on industry averages including recruitment fee, theater rental, security, reporting and print costs.

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THE SOLUTION

Friends and Family™ provides filmmakers with the best of both worlds – secure, accurate, digital cards and near-instant reports they can apply to any film or audience size.

  • Custom questionnaires for your film
  • Audiences complete forms digitally on tablets & phones
  • More accurate answers, faster
  • Leave the screening room with immediate results
  • Compare your data to other results and norms across multiple years and films

Friends and Family also recruits audiences and conducts screenings at very competitive rates.

 


Friends and Family was an invaluable partner at our festival premiere of BEDEVILED. Having worked in distribution, I was very interested in how the audience would react. The process was simple and we had strong audience participation. The feedback that we collected helped us make a stronger case when we approached distributors because we could point to real data as to who our audience was and how they could be activated. I will definitely use them again.
— Stephen Stanley, Executive Producer of BEDEVILED

PUTTING THE POWER OF RECRUITED AUDIENCE SCREENINGS
BACK IN THE HANDS OF FILMMAKERS


We deliver results, including the industry-standard "Top 2 Boxes," as soon as digital cards are completed.

We deliver results, including the industry-standard "Top 2 Boxes," as soon as digital cards are completed.

WHY GO DIGITAL?

Rather than having audiences “tire” on long paper cards, giving generic and sloppy answers / illegible results that have to be interpreted, or using interns to scan and compile results, digital cards allow you to:

  • Insert visual cues to remind the audience of key characters and moments
  • Ask more specific questions regarding flashbacks, tone, significance of scenes
  • Make key questions mandatory
  • Have access to real data in real time

There is also a higher completion rate, because digital cards are fun and easy to complete!


We had great experience with Friends & Family on ICARUS. We did two separate screenings, and what we learned helped us both creatively and with sales. The process was inexpensive and easy, and the service was great. I highly recommend them.
— Dan Cogan, Producer, ICARUS

Friends and Family allows you to ask audiences all types of questions about your film. 

Friends and Family allows you to ask audiences all types of questions about your film. 

SEE HOW IT WORKS

Fill out one of our sample cards and experience for yourself what your audience will see after your screening.


THE FRIENDS AND FAMILY DIFFERENCE

Data is more effective in the aggregate.

Friends and Family™ works great as a stand alone product for a single screening.

But over time, with our system, you'll be able to track the results of multiple films, compare this data to industry norms and build a robust information platform to help you make better decisions down the road on any project.  


It wasn't always cost effective to test independent films. 
FF is so easy, it's a no-brainer on any film - no matter how small the budget.

HOW DO I GET STARTED?

First, take a look at our services to see all that Friends and Family offers. 

Choose one of our genre-specific templates and add your own photos and particular questions to get the answers you need to take the next step in the edit. Next, our team will consult with you to perfect your questionnaire. 

Once the card is finalized, we’ll give you a link to your project to share with your audience via email, text or custom link.

Then, sit back and watch as the results pile in automatically!